Ozzie has facilitated an activity called The Five Step Marketing Strategy Model Exercise for hundreds of clients through the years, ranging from small “Mom and Pop” businesses to Fortune 500 companies. It is a 2-3 hours exercise and must include the company’s Top Brass as well as those who are your initial Point of Contact with your customer base/end-user. It’s a deep dive into (1) Your Target Consumer, (2) Their 4 or 5 top criteria when making purchase decisions, (3) Identification of your top 4-5 competitors, how you and your competitors deliver against the consumers’ primary purchase decision criteria, from that we determine (4) What your brand positioning should be that highlights your differential competitive advantages are and then (5) What the most effective Marketing Plan would be to ultimately achieve the sales goals that you desire. This service is fee based.