Tiburon Boutique Cigars offer our clients more than just standard representation at B&Ms around the Great State of Texas. Having more than 50 years combined in Media and Marketing, we have an extensive array of consultative services available to our clients.
We feel strongly that this differentiates us from our competitors. Remember, the more successful you are, the more successful we are!
Representation at Retail
Just like other Independent Cigar Manufacturer Representatives, we work hard to sell your product lines at B&Ms. Where we are different is that we focus ONLY on retail in the Great State of Texas!
We feel strongly that we need to focus on our core strengths/relationships and that is in Texas. We don’t want to stretch ourselves too thin. There is more than enough potential here that we don’t need to represent our clients elsewhere! This is also part of our standard contract agreement.
We believe strongly in the Power of Branding! The cigar industry has become more saturated (and competitive) than it has ever been in its history and the importance of having your brand stand out is absolutely critical!
Taping into our extensive experience in Media and Marketing is like having your own in-house Marketing Department. Creating new consumers/fans happens through trial/sampling. Successful branding is an important element to get you that “At Bat” which is key when considering the hundreds of options facing consumers today!
We become an extension of your business and work hard to get you that “At Bat!” This is also part of our standard contract agreement.
Both Carter and Ozzie have extensive experience in both buying and selling all types of Media.
We can make sure that you are getting the most efficient AND effective Media investment as possible. Whether you are deploying a strategy using Traditional Media such as print, Non-Traditional Media like Digital or Social Media or lastly, investing in Event Sponsorship, we have decades of experience with all and you can rest assured that we will steward your investment as if it were our own money being spent. This service is fee-based.
Marketing Strategy Consultation
Ozzie has facilitated an activity called The Five Step Marketing Strategy Model Exercise for hundreds of clients through the years, ranging from small “Mom and Pop” businesses to Fortune 500 companies. It is a 2-3 hours exercise and must include the company’s Top Brass as well as those who are your initial Point of Contact with your customer base/end-user. It’s a deep dive into (1) Your Target Consumer, (2) Their 4 or 5 top criteria when making purchase decisions, (3) Identification of your top 4-5 competitors, how you and your competitors deliver against the consumers’ primary purchase decision criteria, from that we determine (4) What your brand positioning should be that highlights your differential competitive advantages are and then (5) What the most effective Marketing Plan would be to ultimately achieve the sales goals that you desire. This service is fee based.